In today’s digital age, every business needs a website. But what use is having a website if nobody can find it? When it comes to building and designing a new website or revamping your existing one, you must keep SEO at the forefront of your website creation process.
Having a strong SEO campaign on your website is imperative to making your business an online success. Despite this, businesses and brands are struggling to create SEO friendly websites. The key here is to chalk out your SEO campaign before you start designing your website.
Making your website SEO compliant means that search engines need to index and crawl your website understand the content that is available. In order to achieve this, the design of your website requires careful planning.
We’ve listed the best SEO web design tips to help you design a website that is SEO compliant and ready to take on the world!
1. Smart URLs
Your URL or website address plays a significant role in boosting your SEO ranking. Your URL is the first indication to search engines of a website that is well structured and logical to navigate about. Search engines use a structured URL helps as a parameter to gauge your on-page relevancy. We advise using the main keyword of the page in your URL or a short phrase that includes long tail keywords and clearly define what that page is about.
For instance, www.companyname.tech/what-is-web-design/ is a smart and structured URL that talks about the page and what content to expect on it. This URL structure depends on the structure of your website pages and content architecture. Therefore, design your website keeping URL structures and page structures in mind.
Most websites you visit today are all optimized as responsive designs. Even the one you are on right now is a responsive website! It’s 2018, so you probably figure that a responsive website is somewhat common now. However, this isn’t the case. Many small businesses and individuals still don’t opt for a responsive web design.
2. Website Performance
Have you ever come across a website that has taken ages to load? It’s no surprise if you hit the back button and jumped to another website. Well, your website users are precisely the same. People don’t wish to wait more than a few seconds for a website to load and this is now an SEO ranking factor.
In 2011, Google made page and website load times a major on-page SEO ranking factor. With the performance of a website becoming an important ranking factor, you need to design your website to be light and agile at the same time it should be slick and informative.
A smart way to optimize your website for superior performance and fast load times is to optimize images and all other multi-media content. You can also include using browser caching and even a content delivery network as part of your overall on-page SEO strategy.
3. Responsive Design
Technology is moving at the speed of light and this has given rise to smartphones, tablets, smart watches, and smart car infotainment systems. This means that people are browsing your website on a host of devices, especially smartphones.
A responsive website will help you offer a seamless web experience to your users. Not just that, creating two different version of your website for mobile and desktop will be double effort and duplication of content will be an SEO disaster. A responsive website design is the way to go.
Even Google announced in 2015 that mobile searches have exceeded desktop searches. It is no wonder why they zeroed down on websites that didn’t meet their mobile standards. Simply put, if your website isn’t responsive, then you are going to lose out on some serious SEO benefits and a sizeable mobile traffic.
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4. Content Articulation
Content is hands down the most important SEO parameter. Your website design should adopt a content first approach wherein you plan how and where you will place your content. Use tools such as SEMrush to figure out what keywords you want to rank for and include them in your content. Google loves fresh new content and that is only possible if you maintain a blog page and regularly update it.
Your website will rank for select short keywords, however, your blog page can talk about relevant topics pertaining to your industry niche and include several long tail keywords that will help your website to rank higher. A blog page will also help you better brand and come across as an expert in your niche if you write value driven articles that people are searching for.
Again, you can use SEMrush to search for trending topics and start from there. You can also see what your competitors are doing and study what keywords they are ranking for. You can see what topics are doing well for them and write a better version of it for your website. Content architecture and structure plays an important role in terms of dictating your design and so, you must draft your content before you pick a template or design your website.
5. Clean Design
There is nothing worse than a clutter riddled website that is unorganized and difficult to navigate about. A clean and crisp design that is created keeping the user journey in mind helps boost SEO. A well-structured website has structured URLs and a smart content architecture that helps with SEO.
Moreover, a clean website that is organized and optimized is faster to load and will do wonders to build credibility and trust for your business. Use the latest design templates and work with web developers that implement SEO web design best practices.
On a concluding note, we advise doing your research on SEO and including it before you begin designing your new website.
Also published on Medium.