In a world brimming with technology and internet advancements, your website doubles up as a 24/7 salesperson and an information desk. This makes it a powerful marketing asset that leaves a lasting impression on the website visitor. So, how do you ensure your website builds a great first impression?
The key to designing a brilliant website and creating a lasting imprint in the minds of the visitors is by making the designing process visitor-focused. Plan the user journey by stepping into their shoes and outline every feature and functionality basis that.
A seamless user experience is the best sign of an intuitive and engaging website design. We’ve listed 5 top-tips to improve your website UX.
Ever bounced off a website simply because it was clogged and confusing? Of course, you have! A clutter free, clean and simple layout is the founding premise for a good UX. Pair high-quality images with a smart content architecture and a logical flow of information for an appealing website layout. In addition, strategically position call-to-action buttons and distinctly compartmentalize functions in a pattern that conform to the visitor journey.
With the advent of smartphones, smart tabs, smart watches, and smart glass, the website design process has evolved to cater to users across every device-type. So, there’s a high probability that your website will be accessed from a multitude of devices. A smart and responsive website that is device agnostic will surely enhance user experience.
Information is a timeless classic. Your website will attract eyeballs if you host gripping content and engaging infographics that are going to serve your target users’ requirement. However, a great website experience primarily consists of being able to easily access information. Whilst designing your website, it is advisable to keep in mind the visitor journey and place information logically and strategically. Afterall, the last thing you want is your visitor to get confused and log off.
Conducting a quality test is the secret ingredient for designing a website that exudes a super user experience. Multivariate testing is the best way to determine which combination of variations works best amongst all the variations that you have designed. This test clearly establishes which version generates more traffic and conversion rates. It is an effective method that provides invaluable suggestions and insights on improving content, increasing conversion rates, reducing bounce off rates and other vital parameters.
A great way to connect with your visitors is to flavour the website with a personalized touch designed specifically for every individual user. This includes modifying certain sections of the website to connect on a more intimate level with every individual visitor. Now, this might seem like a daunting challenge – but it isn’t. For instance, if you are a new eCommerce portal that is building a customer base then personalization will go a long way to ensure a sustainable clientele. By arranging a list of products or displaying a custom message based on past browsing habits will entice your visitors to keep them coming back and make frequent purchases.
A flawless user experience is an integral part of Form, Function, Flair – the three pillars of the website designing process. A super UX will boost your website conversion rates and brand you a leader in your niche area, thereby empowering you to rise above the competition.
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Also published on Medium.